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Unsubscribe Reporting Issues with the Email Performance Report

Question asked by bc204e95bca184d798b8c7364a47bc2f42aecf67 on Feb 10, 2017
Latest reply on Feb 13, 2017 by 8c5e079ed51e8db7d68178e80ffae1da00021ef7

Hey Nation,


We are seeing a discrepancy in the unsubscribes being reported on the Email Performance Report.  For example, the report will tell me that 80 have unsubscribed while in reality we had closer to 3000 on the day due to a large blast when I run a smart list looking at unsubscribes for the day.  I do understand that my smart list would pull in unsubscribes from multiple emails, even really old ones, but we can see that our unsubscribe numbers correlate with bigger blasts.  In short, I believe that we have an attribution issue where the email isn't being accredited with the unsubscribe.


Everything that I've read says that the unsubscribe total in Email Performance Report is counted upon the unsubscribe link click.  Here's the current code that we are using.  Anything look off?  Any ideas?


<p style="text-align:center;"><font face="Helvetica Neue" size="1" color="#404244">This email was sent to {{lead.Email Address}}. If you wish to unsubscribe or update your email preferences, <br>please visit our <a href="%mkt_opt_out_prefix%subscription-preferences-center.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##">Email Preference Center</a>. </font> </p><br>