3 Replies Latest reply on Feb 9, 2017 10:26 AM by sanford.whiteman

    best way to identify bot clicks?

      Hey all,

       

      I've read a few discussions here about bot clicks inflating email metrics, which I think I'm observing as well. What's the best way to filter out these bot clicks in reporting?

       

      I've seen some suggestion on creating a smart list and use both an email open and a email clicked filter. But doesn't this also over count if the behavior is click by bot, open by person but he/she never clicks?

       

      the other option I see is adding in a hidden link that a normal person wouldn't click on. and use smart list to filter these out. For this method, do you just add a <a> tag somewhere high in the email so that it's a first link and make it blend into the email background?

        • Re: best way to identify bot clicks?
          sanford.whiteman

          The granularity of Marketo Smart Lists doesn't let you to filter out mail scanner clicks reliably, as noted in other posts.

           

          You can get somewhere with SLs, but advertising more than partial coverage to higher-ups would be misleading. And, as technology is upgraded, it (rightfully!) gets harder and harder.

           

          Ultimately, such detection needs to be done in Marketo's core tracking infrastructure to have any change at working. It'll still have gaps but it's the only way. Or you can add logic to your own tracking server... we run our own tracking server for a few clients but haven't gone this far as it really is a complex issue,

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