I've read a few discussions here about bot clicks inflating email metrics, which I think I'm observing as well. What's the best way to filter out these bot clicks in reporting?
I've seen some suggestion on creating a smart list and use both an email open and a email clicked filter. But doesn't this also over count if the behavior is click by bot, open by person but he/she never clicks?
the other option I see is adding in a hidden link that a normal person wouldn't click on. and use smart list to filter these out. For this method, do you just add a <a> tag somewhere high in the email so that it's a first link and make it blend into the email background?