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Content Format

Question asked by 5512cf6f1615118efb89f1a497314629cf447cb4 on Feb 9, 2017
Latest reply on Feb 9, 2017 by 9c59480c44fc0c1a8f34106f5e1356c9c000b23c

What type of content is your highest performing? I'd look at this in both converting to sales but I am more specifically thinking about actually being consumed. I find myself as a consumer am far more likely to fill out a form for a 3rd party written white paper than a video of the CEO telling me why I want their product. I am working on some campaigns and I just don't have the data points to really examine what format of content is high performing.


I have a feeling industry and audience are going to play a factor, so if you could list those in your responses it would be awesome.