AnsweredAssumed Answered

email link clicked vs. google utm

Question asked by 32472cdc5d10595f9585ee5307827eada23c7760 on Feb 1, 2017
Latest reply on Feb 1, 2017 by sanford.whiteman

Hi all,

 

we've been using utm tracking for links in the email. but when we compare the results between marketo's linked clicked vs users in google with the match utm. It's about 50% lower in google.

 

Any idea why this might be the case?

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