AnsweredAssumed Answered

Lead Scoring: Inactivity Past 90 Days

Question asked by d8ee97bebc95ebf2e2bbfad9f66aa106720a703f on Jan 31, 2017
Latest reply on Feb 1, 2017 by e6615dd679b5dd0c3e60c20085706f392a9af2cb

Hello All,

 

I was wondering how people are creating a scheduled batch campaigns for inactive leads past 90 days. I realized that when I use the following smart list filters (see below), it's also bringing in leads created today.

 

Scenario A:

Not Clicked Link in Email is Any in Past 90 Days, AND

Not Visited Web Page is Any in Past 90 Days, AND

Not Opened Email in Past 90 Days

 

Scenario B:

Not Data Value Changed Lead Score in Past 90 Days

 

Both of these scenarios are pulling in leads created today even when Marketo stamps "created at" to today. It's not pulling in leads that actually existed in our system for at least 90 days with no activity. Marketo is saying that's how it's "supposed to work". Has anyone created this successfully where it's only pulling in leads that actually existed for more than 90 days?

 

Thanks!

Outcomes