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Setting up a post-event nurture with varied timing

Question asked by 442db025dee1f6adb8f110c6314465f416ea800d on Jan 27, 2017
Latest reply on Jan 30, 2017 by 3eb82daf2758d203ce064b8dfe49a4179e1d8503

We are looking to set up a post-event nurture for a series of live events (~50) taking place across the US this quarter. There will be one standard set of nurture emails that all event registrants and attendees should receive. Because we want the event follow up to be timely, leads need to be able to run through the stream at a difference cadence. What is the best way to set up the engagement program and lists? e.g. Would it be one engagement program, one stream, and several nested programs/several smart campaigns? Or could I have one nested program or smart campaign that all the event lists feed into?

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