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MEL's With No Activity

Question asked by f65fcc984809747b847c1bf1d003b14e6379f425 on Jan 26, 2017
Latest reply on Jan 26, 2017 by 5512cf6f1615118efb89f1a497314629cf447cb4


Just wondering what some best practices are out there against MEL's in the database that have reset back to 0 in scoring from decrease or no activity. Currently we have many MEL's that have a behavior score of 0 (which is the scoring we base our MQL's off of currently). They have engaged with us previously but now have dropped off and have had no activity in some cases for 6 months. Do you keep them as MEL's or move them back to MCL's? We have thought of a wake from the dead campaign to see if they are still valuable but wanted to see what others might do.