I need to do a better job tracking and getting long-term insights from all A/B tests. With that in mind, does anyone have a method/template that they use to track and analyze A/B tests?
I envision creating an Excel template with different columns such as:
Asset Type Tested: Email
Type of Test: Whole Emails
Date of Test: 1/24/17
Time of Test: 6:00 pm EST
Variable Tested: Button Color
Variables: Red Button Vs. Blue Button
Winning Criteria: Clicks
Test Results: Red button scored better
Variable 1 Results: Red had X clicks
Variable 2 Results: Blue had X results
Additional Comments: ....................
Does anyone have any thoughts on this? Is there a better way to manage A/B test insights? Are there other things I should be tracking? Any insights are appreciated!