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Deleting leads - is it a good idea?

Question asked by f3607a2d6eb84cddec4d09d0be3d3c9482f3bd61 on Jan 23, 2017
Latest reply on Jan 25, 2017 by josh.hill

Hi All,


We have around 20,000 unsubscribed leads in our Marketo Database and are wanting to know if it a good idea to delete the lead records or not.

I have done run a report and found that 19000 of the leads have interacted with our website in the last 2 years.


I'm looking for reason as to why we would not delete these records from our Database - as they haven't interacted with our website and we cant directly market to them is it worth them just sitting in the system?