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Wait Step vs Multiple Batch Campaigns

Question asked by ec7c17b9459aa9c04ed5a8b1f3423313e7be27fa on Jan 20, 2017
Latest reply on Jan 23, 2017 by ec7c17b9459aa9c04ed5a8b1f3423313e7be27fa

I have an email series that I want to schedule to send my smart list once a month. Which would be more efficient?

 

1. One smart campaign with 11 wait steps. Would this send to newly qualified leads on the smart list each month who may not have received it the month before?

2. 12 batch campaigns scheduled for each month.

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