AnsweredAssumed Answered

Success Path & Measuring Detours

Question asked by d9531e4417f20ffc7f39fd4671befdbc897c4e27 on Jan 13, 2017
Latest reply on Jan 13, 2017 by josh.hill



We have a similar revenue cycle model to the example that's included in Marketo's product documentation (see image below). Many of our leads come through the "Delayed" stage into "Lead." Given that this isn't on the success path, what is the easiest way to measure the conversion rate from "Delayed" to "Lead"? Please note that we do not have Revenue Explorer Reports on our account.


Thank you!


Screen Shot 2017-01-13 at 2.30.44 PM.png