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Best practices on treating “target list” in terms of scoring, list setup, and life-cycle setup

Question asked by 76f1b3b7b6ceb741408849eacf10b4e1a73218b1 on Jan 16, 2017
Latest reply on Jan 30, 2017 by 44fd70dbab3aa0e4c6f496d0cfa8e456667eb3fd

We are new to Marketo. I would like to hear the best practices on treating “target list” in terms of scoring, list setup, and life-cycle setup.

 

We receive lists of prospect names from time to time from our media partners.  Most of the names are added to Marketo for further nurture, but there are some who fit our target company or individual profile. These are the names whom our Product Marketers want to push over for our Business Development team. We just started using Marketo and we have only activated behavior scoring. The qualifying behavior score for a lead to advance to MQL (the lifecycle stage of a Business-Development-ready lead) is 50.

 

Should I score them to the qualifying score for data sanity despite that their activity level is below qualification?

Should I build a Program for this type of leads so I can track them down the path?

Should I set their lifecycle to MQL?

 

Thank you,

Eunice

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