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Google Ad Words, PPC and Marketo - Can you see keyword that brought in specific lead?

Question asked by 40f436416625d445fd1b7d0c8d2a32191e86908c on Jan 11, 2017

Hi All,

 

My colleagues and I are discussing how we can use Google Adwords in Marketo and were wondering if you can see the PPC Keyword/ Search Query that brought that particular PPC lead into Marketo? Can it tie the keyword to an individual's lead record? Or is it only an aggregate number in Marketo that comes from the total number of leads that came in via that keyword?

 

Thanks for your help!

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