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Best practice for sharing webinar recordings and collecting lead data (same program or new program?)

Question asked by 768fcb04caedb7d07293549eb38dae94791735d6 on Jan 11, 2017
Latest reply on Jan 11, 2017 by 3eb82daf2758d203ce064b8dfe49a4179e1d8503

We had a live webinar and managed registrations with a Marketo form within a Marketo program that's synced to GoToWebinar. What's the best practice for sharing the webinar recording afterward while collecting lead data?


  • I see there are program statuses for Download and Attended On-demand. Should we use the same program with a new form and assign the lead either the Downloaded or Attended On-demand status?
  • Or would it be better to create a new program to separately collect lead data for the webinar recording?


I ask in particular because I couldn't find any information on what impact the Downloaded and Attended On-demand statuses might have in GoToWebinar.


I should also add that we have the Marketo program synced to SFDC if that makes a difference.