I am being asked to do some research on lead scoring. I know at a very basic level you can score on demographic information and that behavior (form fill, product download and so on). I know the easiest way to do it is assign a value to each position and to each behavior (no multiplier).
I am being asked to research if I can institute a multiplier for a position title. E.G. an email open is worth .1 point and different titles offer it multiplier. An example below.
CIO opening an email = 100 x .1 = 10 points
Director = 50 x .1 = 5 points
Manager = 10 x .1 = 1 point
Admin = 1 x .1 = .1 points
Is this a possibility?
Thank you in advance.