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Tracking Clicks for Blog Mentions

Question asked by 44b6a95098c665d05bfd344d183fea52c3a9e622 on Jan 9, 2017
Latest reply on Jan 17, 2017 by 40284ab4623f8871fa59831593cbe291b8384c5c

We currently partner with several blogs that use our data to create stories. We ask them to put a link to our website in each blog. In the past, when I had Hubspot, I would just create a Custom Tracking URL that would look something like this: https://reonomy.com/?utm_source=Blog&utm_medium=The%20Real%20Deal .

 

Then I could see in my Hubspot Sources report how many people came from that URL, then see conversions all the way down the funnel.

 

How do I do this in Marketo. I have been told I need to make a new landing page for each blog, but our homepage is not a landing page. I also have been told to do a UTM Parameter watch, but how do I check for conversions.

 

Thanks for the help!

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