We currently partner with several blogs that use our data to create stories. We ask them to put a link to our website in each blog. In the past, when I had Hubspot, I would just create a Custom Tracking URL that would look something like this: https://reonomy.com/?utm_source=Blog&utm_medium=The%20Real%20Deal .
Then I could see in my Hubspot Sources report how many people came from that URL, then see conversions all the way down the funnel.
How do I do this in Marketo. I have been told I need to make a new landing page for each blog, but our homepage is not a landing page. I also have been told to do a UTM Parameter watch, but how do I check for conversions.
Thanks for the help!