When I report to my boss about our month-to-month lead database growth, I only incorporate the leads who qualify as a marketable lead. We have a "Marketable Leads" smart list (i.e. they are not competitors, they have valid emails, they haven't unsubscribed, etc.)
I've noticed a discrepancy between the number of marketable leads in our database and the number of leads included in the success path analyzer tool in Analytics. I don't see a way for me to add a smart list that would filter out anyone who is NOT on the "Marketable Leads" list.
Does anyone know of a work-around? I want to report on and improve the conversion rate + average days for our marketable leads only.