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Understanding YouTube Tracking

Question asked by 4f43c079b6f15410bc35bb7643520dc871e18ba5 on Jan 5, 2017
Latest reply on Jan 6, 2017 by sanford.whiteman

I want to track YouTube viewing in Marketo. I found Sanford Whiteman's code via this post. My web designer added it to a test page and I was able to set up a basic smart campaign:


I have a couple of questions that I can't find answers to on here:

1. What is the "IM mark"? How do you decide that and set that up?

2. I want to track views of individual videos/LPs so that I can change status in the related program. How do I do that?

3. This article Track YouTube Videos in Marketo | Digital Pi  from Jon Bourne outlines different query string parameters that can be used on the Digital Pi js. Can I use that on Sanford's?


Thanks in advance for your help.