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Using 'gclid' with UTM Values

Question asked by 39d3b767adca643b67f16b45175396feb838017c on Jan 4, 2017
Latest reply on Jan 4, 2017 by 39d3b767adca643b67f16b45175396feb838017c

Hi everyone,

 

I’m curious how others who are using Google’s autotagging feature are tracking their AdWords campaigns in Marketo. Will adding UTM variables to an autotagged URL causes any issues in Google Analytics since the URL would also have the ‘gclid’ value?

 

I’d like to continue to use autotagging since it gives us more data in Google Analytics, but I also have javascript running on our site that saves the UTM values as a cookie when someone visits our site for attribution within Marketo. By just using URLs with 'gclid' values, I'm not able to attribute leads to specific AdWord ads or campaigns in Marketo. I’m concerned that using a combination of the ‘gclid’ and UTM values could result in duplicate data in Google Analytics.

 

How is everyone else handling this?

 

Thanks!

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