AnsweredAssumed Answered

Email performance reports based on segmentations

Question asked by b04c8233810ad8d0f1203c099abc4fbe5e94649a on Dec 27, 2016
Latest reply on Dec 28, 2016 by b04c8233810ad8d0f1203c099abc4fbe5e94649a

Hi all

I am using the Email performance reports within the analytics platform of Marketo, and note that I can group my results by segmentation.

 

My only problem is that it groups it by current segmentation and not the segmentation that applied to a person prior to the email going out.

 

This particular segmentation is based on behaviours with EDMs.  For example, we have a 'disengaged' segments which includes those who haven't opened an email for 6 months.  As soon as they open this email, they effectivley come out of this segment and into another.

 

I'm finding it difficult to track the success of my campaign to the 'disengaged' group as the report is showing current segmentation. 

 

Any ideas how I can do this?

Outcomes