We are trying to make a case for marketing automation to our client and are looking industry averages for conversion rates for each step of the marketing and sales funnel. Can anyone help us out with these conversion rates?
The steps in the pipeline we are looking for conversion rates for are:
Total Prospects to Campaign Engagement/Actions/Inquiry
Campaign Engagement/Actions/Inquiry to Marketing Qualified Lead (MQL)
Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL)
Sales Accepted Lead (SAL) to Sales Qualified Lead (SQL)
Sales Qualified Lead (SQL) to Closed Sale