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Do you have Industry Benchmarks for Conversion Rates through Marketing & Sales Funnel?

Question asked by 5aea9cdf05061fa7db4e21650dcc78bb4659dd7d on Dec 23, 2016
Latest reply on Dec 25, 2016 by josh.hill

We are trying to make a case for marketing automation to our client and are looking industry averages for conversion rates for each step of the marketing and sales funnel. Can anyone help us out with these conversion rates?


The steps in the pipeline we are looking for conversion rates for are:


Total Prospects to Campaign Engagement/Actions/Inquiry

Campaign Engagement/Actions/Inquiry to Marketing Qualified Lead (MQL)

Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL)

Sales Accepted Lead (SAL) to Sales Qualified Lead (SQL)

Sales Qualified Lead (SQL) to Closed Sale


Thank you!