I was wondering what kind of operational programs should be a part of every quality "data management center" in Marketo. I'm in the process of reviewing what's already in place and also defining any gaps in an effort to clean up my database. As an example, we just recently built out a program to help with SPAM traps.
What other types of programs should be in place? Please feel free to share what this part of your instance looks like and/or any articles related to this topic.
Also, what are the necessary steps every Marketo user should take to adequately "clean" their database?
Thanks for your help,