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Operational Programs to Manage and Clean Database

Question asked by 5b400e552599141a5b67d8390644a08ca402c9dd on Dec 22, 2016
Latest reply on Jan 19, 2017 by 621d175981f5df284a0be2dc84b7900b4ceb3091

Hello,

 

I was wondering what kind of operational programs should be a part of every quality "data management center" in Marketo. I'm in the process of reviewing what's already in place and also defining any gaps in an effort to clean up my database. As an example, we just recently built out a program to help with SPAM traps.

 

What other types of programs should be in place? Please feel free to share what this part of your instance looks like and/or any articles related to this topic.

 

Also, what are the necessary steps every Marketo user should take to adequately "clean" their database?

 

Thanks for your help,

Tom

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