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Should pre-tradeshow and post-tradeshow email blasts be a separate program from your tradeshow event program?

Question asked by db10a78791103b443724d542ce41157e4706aeb8 on Dec 26, 2016
Latest reply on Dec 27, 2016 by e6615dd679b5dd0c3e60c20085706f392a9af2cb

Question:

Should pre-tradeshow and post-tradeshow email blasts be a separate program from your tradeshow event program?  How are people doing this and what is your reasoning?  Would you actually add everyone that opened the email to the Invited (Member) status?  Etc........

 

Background:

Here are our Program Statuses for our Tradeshow channel:

 

Invited (Member)

Registered

No Show

Attended Show

Visited Booth (Influenced) - Success

 

I am thinking about whether or not we should have the emails sends as separate programs or not.  On the one hand I think they should because then we would be able to track that email programs performance in Multi-Touch metrics.  I am thinking of them as separate marketing initiatives since we have an email channel and a tradeshow channel.  A tradeshow event program is the actual event whereas the pre-show and post-show emails are an email marketing initiative.

 

I am trying to gather opinions.  Thanks!

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