We are having a lot of issues launching/integrating/syncing Marketo Sales Insight with our older existing database. From what I understand, one of the best ways to sync an existing lead with the actual person's activities is to get them to click a link in your email. (Our forms are hosted on Unbounce so that is another story entirely). Clearly, this is one of the goals of marketing.
But I was also thinking that our sales people are emailing leads all the time and leads may click in those emails. My question is this:
Is there some kind of link parameter or addition that I can get them to add to the links they are sending out (not through Marketo) which will associate the lead with a munckin ID?
The desired result is that someone who clicks into their emails will now have their activity tracking on the Marketo Sales Insight in Salesforce.
things to note:
- they are not using Outlook, so the MSI plugin is not an option.
**moved to Products, rather than Marketing Central (12/23/16)**