AnsweredAssumed Answered

My Top Tip for a Marketo User

Question asked by 600627fc64a6d68ee5543f5908014825c5b88e31 Employee on Dec 21, 2016
Latest reply on Dec 23, 2016 by 34c771f09714d48b2e0ec825a3293fa34e1e8afa

Today is my last day after nearly 5 years of working at Marketo, first in the support team and then in the Presales teams. Over that time one thing that has come up continuously is people not using programs to their full effect.


Some questions to ask yourself:
Do you use channels?
Do you know what program success is?
Do you set period costs?
Do you use tags?
Have you ever opened up the Program Analyser? Can you compare which programs and channels are the most effective on different KPIs?
Do you understand the difference between first touch and multi touch?
Do you save time by using program tokens?


Programs are fundamental to how Marketo works. The correct use of Programs will allow you to save time in the long run and is essential if you want to leverage the best reporting in Marketo.  If you're not familiar with the benefits of using programs correctly and this doesn't bother you then chances are you're just sending out batch emails to your whole database, this isn't what Marketo is all about, if it does bother you then consider refreshing your knowledge, have a look on or reach out to your consultant, CAM or support.


All the best,




Understanding Programs - Marketo Docs - Product Docs 

Understanding Program Membership - Marketo Docs - Product Docs