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Programs: Operational or not Operational?

Question asked by abb8b06cd615f2530fa50a4799f006a755736101 on Dec 19, 2016
Latest reply on Jan 20, 2017 by c5c20b7f47e87e8fbaf2a973d288b5d4b6af2df9

Hey Marketo Community,


What criteria do you use to decide whether a program is "operational" or not? I know there isn't a right or wrong answer but I'd like to see the thought process of other marketers when making this decision. An example that comes to mind are Tech Support/Customer Service forms.


Any comments are appreciated, thanks!