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Does Marketo measure email click rates and mobile click rates?

Question asked by 87c27ea95ad58fe85f8645aa0e7113f79f63b362 on Dec 19, 2016
Latest reply on Dec 20, 2016 by sanford.whiteman

Hi All,

A recent article from MarketingProfs posted an article on 3Q16 Email Marketing Benchmarks and Trends. In it they separated out email click rates and mobile share click rates - does anyone know whether Marketo's analytics measures both? I am assuming they do, given that in email insights one can view interaction from "type of device", but I wanted to confirm. Here is the article: Email Marketing - 3Q16 Email Marketing Benchmarks and Trends : MarketingProfs Article

Thanks,

Anne

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