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Lead/Follow-up Management Across Multiple Product Lines

Question asked by b7dff3d9ff657f6b707cb936004216254a615bee on Dec 12, 2016
Latest reply on Dec 12, 2016 by fc75924e681bf2f15383073e52e27d1d274fb653

Hey everyone,


My company is now offering multiple software product lines with distinct sales teams, on top of management consulting services...all of which are marketing to the same set of accounts. We have a fine process for routing net new leads or contacts, but it gets messy pretty quick when each division is running campaigns to existing contacts. We set flags for product interest when someone responds to a campaign, but I'm curious what others have done (either in Marketo or SFDC) to help manage this process. Thanks!