Hello Marketo Community,
We have recently rebuilt a bunch of nurture tracks so that we have separate programs by product, region, and buyer stage. Trouble is, we'd like to make nurture activity more accessible and visible to the sales team, because they currently have almost none.
I have floated the idea of building a "Nurture" field set in SFDC that would show if a lead was being nurtured, and in which track. In the past we have also used MSI to do some of this.
Hoping for ideas from Marketo Rockstars who have been down this road before...what has worked and what doesn't, by your experience? Thanks everyone!