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Is Multi-Touch meant to only look at marketing initiatives and efforts?

Question asked by db10a78791103b443724d542ce41157e4706aeb8 on Dec 9, 2016
Latest reply on Dec 9, 2016 by e6615dd679b5dd0c3e60c20085706f392a9af2cb

Questions:

  1. Is Multi-Touch meant to only look at marketing initiatives and efforts?  I ask because we have a lead source of rep generated.  This is not a marketing effort or initiative obviously but we will want to have a channel for it because we can acquire new leads through that "channel".

 

   2. Would you make that channel have a success so it would be attributed credit in both the FT and MT sense or would you not mark a success status so it is excluded from MT?

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