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Are you supposed to look at First-Touch and Multi-Touch as separate worlds?

Question asked by db10a78791103b443724d542ce41157e4706aeb8 on Dec 9, 2016

Hello All!

 

Questions:

  1. Are you supposed to look at First-Touch and Multi-Touch as separate worlds?
  2. Should all First-Touch acquisition programs always be a counted as a Multi-Touch as well so the acquisition program will always receive credit in a Multi-Touch world and metrics as well?  So when you are looking at Multi-Touch metrics the FT is considered a MT success and receives credit? 

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