AnsweredAssumed Answered

Forward to a friend - track original referer

Question asked by 2b0a46f2522c1ec69efcdd15cd7c02fb02c1e1cb on Dec 5, 2016

Hi,

We want to create a campaign where we ask customers to refer a friend by filling a form with their friend's details. Based on that we would want the new lead to be sent an email using the original referrer's details like first name, etc.

 

QUESTION 1: Would recording Marketo forms' form-fill-out be enough to capture both details - new lead (via the details on the form) and original referrer (via form fill event or a hidden field in the form)?

QUESTION 2: Using custom fields (like referrer's ID number) being hidden on the form, will I be able to tie together the original referrer and the new lead?
QUESTION 3: Is there a way to then use the referrer's detail on the email - token for name, email, etc?

 

Anyone able to help with this or ran similar programs?

Outcomes