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Anyone tracking the source (paid search, organic, referral) of anonymous leads successfully?

Question asked by f35d7a26648549078d6d18a1424a9ecb52f38bf1 on Dec 2, 2016
Latest reply on Dec 2, 2016 by sanford.whiteman

We placed javascript on our website that cookies anonymous visitors on their first visit. The code looks at the referring URL and marks the record as one of the following:

 

Organic

Paid Search

Referral

Direct

 

Then when an anonymous lead becomes known (fills out a form) we populate a custom field to designate which of these sources was the first, original source.

 

We were leveraging Google Analytics referral URL tracking as part of our solution and recently upgraded to their most current tracking code (Universal Analytics). Our JS no longer works with this new GA code so I'm wondering if any other customers are tracking anonymous leads this way AND using Google's latest Univeral Analytics code.

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