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A/B testing CTAs by CTRs

Question asked by 38f68814c22e803ecf748c66eea639cafeff3030 on Nov 30, 2016
Latest reply on Nov 30, 2016 by jessica.kao

Does anyone know about A/B testing CTAs? I want to measure the CTR on my email’s CTAs - I was thinking it would go under “Whole Email” A/B test, but I am not sure. I want to know if our customers like descriptions of what they’re clicking on, or just simple CTAs. I guess the questions is: is A/B testing is at the Open level or if it can get down to the CTA’s click through rates.


Appreciate any insight!