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Google Analytics and Marketo Integration

Question asked by 93e67f9d54f48d129e1b378b25caa9cee6e16c29 Champion on Nov 22, 2016


Any tips on best practices or personal experiences/challenges to share when integrating Marketo with GA? I have read through this great post on the Champion blog a while ago: Google Analytics and Marketo: Events and Forms and APIs, Oh My!


It's great but there are also quite a few other posts about linking GA Client ID to the Lead ID via JavaScript to a form hidden field.


What would be the most efficient way to do the linking between both IDs? Any cool solutions anybody would want to share that they achieved with the API and Webhooks?