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Closed Loop Reporting, Attribution, ROI

Question asked by 57fcfb2b2489881692f80657534e34f5e3e445dc Champion on Nov 18, 2016
Latest reply on Nov 20, 2016 by jessica.kao

Hi Marketing Community!

Does anyone have a good resource or document prepared that explains the difference between closed loop reporting, attribution, and ROI? I have noticed that people who aren't as familiar with marketing analytics try to use these words interchangeably. I'm looking for something fairly high-level that I can distribute widely (it would be great if it was visually appealing as well). Any ideas? Thanks in advance!