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Building a lead scoring matrix

Question asked by 72964b4fa51c35a3f006139a97168f64f0c7bdb2 on Nov 17, 2016
Latest reply on Nov 17, 2016 by 72964b4fa51c35a3f006139a97168f64f0c7bdb2

My company is trying to come up with a lead scoring matrix before we launch our lead nurture programs in the near future.  I've pulled together a bunch of documents, but am looking to see if there are recommended values for scoring, such as how many points should a lead get for opening/clicking an email, viewing a web page, etc.  Also would be interested in recommended values for negative scoring, i.e. if they are not engaging.  Any information would be helpful.  Thank you!