My company is trying to come up with a lead scoring matrix before we launch our lead nurture programs in the near future. I've pulled together a bunch of documents, but am looking to see if there are recommended values for scoring, such as how many points should a lead get for opening/clicking an email, viewing a web page, etc. Also would be interested in recommended values for negative scoring, i.e. if they are not engaging. Any information would be helpful. Thank you!