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How do you structure your paid efforts?

Question asked by 2f28f3514aacce0fc133b9bd34c94a6790c9e1b4 on Nov 16, 2016
Latest reply on Nov 23, 2016 by 77c36dc338b374e9fa6c749c2aabde9875972fea

Curious to see how others structure their paid marketing efforts in Marketo. I've seen many different ways after a couple of years of consulting...and have never seen two setup in the exact same way. My personal preference is to have one program per campaign run and use various URL parameters to slice up results. I find it makes things easier from a reporting and setup perspective...but happy to be proven wrong.