I am currently looking at options to extend our engagement content for people that have not reacted to our emails.
The idea is that if Email A was not opened, then resend it with a different subject line and potentially try again a third time with another subject line.
This way we could extend the engagement quite a bit over time.
Whats the best way of doing this ?
I know i can add Email prorams into the engagement stream.
What happens if i add an email program to the stream that contains these conditions e.g send email A, wait 7 days, send email B if email A is not opened, wait 7 days, send Email C if Emali a & B were not opened.
Will the next cadence only hit once the flow of the program is complete ?
Hope my explanations make sense.