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How to build a transactional email for email address confirmation?

Question asked by c53a59acb4b0284d73da1187c770a73b9ba48350 on Nov 16, 2016
Latest reply on Nov 16, 2016 by 75ad8872d3212cb40768ccaecd5f3afde8429772

We are trying to build an email through which users can confirm their email address after creating an account with our application, and communicate back to our proprietary database when users confirm the email address.


Our Create Account page is part of our application, it’s not a Marketo form.


Do you have any ideas on how to this in Marketo?


I have a few very conceptual ideas that would include:

  • Request Campaign API call (when users are created in our system). Email is triggered with link to Landing page.
  • Landing page where we thank the user for confirming the email address and direct them to our application login page

We also need to communicate back to our system that the user clicked the link in the Marketo email/visited the Landing page. My first thoughts where to have a Smart Campaign that sets a field to TRUE when users click on link and then get that value through an API call.


I haven’t fleshed out all the details, so I’m not sure if my solution is even viable.


I was hoping Marketo will have something more out-of-the-box for this common use case, but couldn’t find anything so far.


How did you build your email address confirmation email?


Any inputs/ideas are highly appreciated!