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Spam/Compliance Email Marketing Resources

Question asked by ad5b99444e9f5d5915f2f590bc8c91a6df77c2a6 on Nov 16, 2016
Latest reply on Nov 22, 2016 by 31c49a9e92cfdfc36ec09f16a3d031bc05f44a62

Hi everyone,

 

Was curious if there are some good resources online regarding email compliance. I've found some good articles and researched some of the different laws on a country by country basis - The biggest thing I am interested in is any resources that provide some good real-world examples to go with the laws.

 

For example, if we had a booth at a tradeshow and collected business cards for a drawing, would we be able to legally bulk email those contacts? How would this differ between countries? Or if we purchased a list. Things like that. Hoping that will give me a better understanding of the laws and also help with a document we are creating for all of our campaign managers. We already know the basics (have opt out link, company info in footer, no deceptive subject lines, can't email those who haven't given consent in countries like Canada, etc.) but some real-world examples would help clear up some grey areas.

 

Any insight would be most appreciated!

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