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How do you handle opt-in for sales generated leads?

Question asked by a2e2199481eb49e750ee6160799961cb4ad00066 on Nov 15, 2016
Latest reply on Nov 15, 2016 by a2e2199481eb49e750ee6160799961cb4ad00066

Hi all - I am curious to hear how you opt-in sales generated leads for your marketing campaigns.  Though declining in numbers as we handle more of the lead generation, our sales teams still add tons of fairly unqualified contacts/prospects into SFDC.  We want to make sure that these leads are not being contacted out of context with our current campaigns. I'm curious how you have your syncs set up to identify that these leads are not marketing ready. Is it a simple check box for sales?  If you do not have anything set up, what kind of campaigns do you run to get this group of leads opted in to marketing?  Thank you.