AnsweredAssumed Answered

Lead Scoring Across Multiple Product Portfolios

Question asked by 57fcfb2b2489881692f80657534e34f5e3e445dc Champion on Nov 11, 2016
Latest reply on Dec 2, 2016 by 57fcfb2b2489881692f80657534e34f5e3e445dc

Hi there!


This is a question for enterprise-level users. Do you set up multiple lead scoring programs (one for each product portfolio), or do you create one global lead scoring program for all of your products (just adjusting the MQL threshold as needed). How do you like your approach? What are the pros and cons of each?