AnsweredAssumed Answered

Unsubscribes are not pulling into the email performance report

Question asked by 899e7654846abed1d08b3e98cfff32ab9447a1a9 on Nov 9, 2016
Latest reply on Nov 9, 2016 by 93e67f9d54f48d129e1b378b25caa9cee6e16c29

I've been trying to figure out why people have unsubscribed, but the email performance report is showing 0 as the unsubscribe amount for all emails.

 

Then I ran across this in the community:
If the email is not using the Unsubscribe footer in Admin > Email, or using a custom link with the {{system.unsubscribeLink}} token, Marketo will not register an Unsubscribe from it.  Custom unsubscribe links built into emails or email templates that do not use the token will not result in an Unsubscribe activity and will not count as an Unsubscribe on the email performance report.

 

 

We have this link in our footers in our email templates but based on this do I need to go into the admin section: Admin > Email,

http://mrktoa.blueshieldca.com/bsca_unsubscribe.html

 

 

Please advise.

Outcomes