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Lead scoring models for Communities?

Question asked by fc75924e681bf2f15383073e52e27d1d274fb653 on Nov 3, 2016
Latest reply on Nov 4, 2016 by a14ce21a7da20372c2e9f713c080102567c46c37

Hi Marketo pros,

My company has been developing what is now a very robust customer community (I'm posting about my community on Marketo meta). I'm getting Munchkin code up on all the pages, and the next step will be scoring actions within the community. Of course, the end goal of scoring these leads is to determine when ours customers are ready for a cross-sell and/or up-sell conversation. Anyone else out there have experience with this? Marketo, do you score our interactions in the Community? Elizabeth Oseguera - do you know?

Any input would be appreciated. I'm excited about this project, and I'll let everyone know how it goes.