Managing PR List With Marketo

Discussion created by 18cac4fd29455dd308005bd5e65c29af6dcc01de on Nov 4, 2016
Latest reply on Nov 4, 2016 by 18cac4fd29455dd308005bd5e65c29af6dcc01de

Hi everyone,


Is there some of you who manage a PR list (journalists, bloggers, influencers,...) with Marketo?


I'm thinking of tracking bounces, clicks but also apply them product scoring, interest scoring in order to profile them. If you manage similar operations, I'd like to know what are your best do's and don'ts and favorite hips and tricks.