As we know, Total Lead Score = Firmagraphic Score + Engagement score
Here's a situation:
Scenario 1: High Firmagraphic Lead Score
Scenario 2: High Engagement Lead Score
While the TOTAL Lead Score is less in Scenario 2, it still shows high level of engagement.
Can we partition/categorize lists based on Firmagraphic and Engagement scores separately because total lead score could be misleading. This way one would not "sideline" even a lesser lead score (as in Scenario 2)
I want to discuss how we can create a LEAD SCORING MODEL that takes both these scenarios into account