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Engagement program for cold leads

Question asked by 3c2475800be562cec6a12dd9606d57612b08c36f on Oct 26, 2016
Latest reply on Oct 27, 2016 by a14ce21a7da20372c2e9f713c080102567c46c37

Hi - I am setting up an engagement program/nuture program for leads that come in and are cold. We want to be able to trigger a follow-up by the inside sales team if a lead is in the nurture program and after 6 months of being in the program, their lead score is <10 (meaning not engaged). Does anyone know how to set this up in Marketo?