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Why would you use the ABM in Marketo and the ABM In DemandBase?

Question asked by 49c5624628985b6f7a2aaff856fa4e796e325dac on Oct 25, 2016

Hi, we have been using Demand Base for awhile now with some good traction. While our ABM strategy is still forming, I was curious to know how many people have also used Marketo's ABM module and how that differs? What are the benefits? Also, do you see any reason to use both?


Thanks to any and all who respond. Have a great week.