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Marketo ABM vs RTP ABM

Question asked by 67d8bc17b71c530a4a13bbff05e7fa5cbd586d8b on Oct 24, 2016

Hi there,

We are using the ABM functionality from RTP (in RTP, we loaded a few Named Account lists and we use them in campaigns and reports).

I see that the Marketo ABM launching soon is somewhat different and might have more functionality (automatically attaching leads to Named Accounts, etc)

What are the main differences between the two products offered by Marketo and are they going to run in parallel, are they going to be merged? We are investing resources in the current RTP ABM module and would like to get some heads up on what's going to happen.


Thank you!